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Peter Souter
Peter Souter (born 1962) is the chairman and chief creative officer of TBWA London〔http://tbwa-london.com/about/people/〕 and former executive creative director of Abbott Mead Vickers BBDO.〔http://www.independent.co.uk/news/media/cv-peter-souter--director-abbott-mead-vickers-bbdo-1142418.html〕 During his career as an advertising creative, Souter created a huge number of campaigns.
Souter is also a writer, and has written plays for theatre and radio, including the screenplay for ITV's television drama ''Married Single Other''.〔http://www.imdb.com/name/nm2241480/〕
==Advertising career==
Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, where he worked alongside Paul Brazier for 4 years. He then moved on to become deputy creative director in 1995, then executive creative director in 1997, taking over for David Abbott.〔http://www.moreaboutadvertising.com/2012/08/tbwa-uk-finally-admits-its-got-a-crisis-and-appoints-old-amv-hand-peter-souter-to-try-to-fix-it/〕 In 2005 he worked on the 'Make Poverty History' campaign,〔http://www.coloribus.com/adsarchive/tv-commercials/make-poverty-history-make-poverty-history-7084355/〕 which said was the work of which he is most proud.〔http://www.telegraph.co.uk/lifestyle/interiors/10053402/My-space-Peter-Souter-advertising-executive-and-writer.html〕
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